Journey to The Crown


Raising Hope


Corporate Identity System

Project Type

Brand Design


New York




The crown rests on those whose journey begins within.

We were ecstatic when Raising Hope approached us with this task to develop the identity of their new organization. After hearing their vision, we considered the naming of the brand and how to create a symbol that would reflect their organization.

J2C Symbol

The symbol had to be striking, whimsical and colorful. These design intents can be seen in the slight roundness at the tip of each character, the slight skew of the characters, the encasing box and the bold colors that represent each division.
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