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Client
Raising Hope
Services

Corporate Identity

Project Type
Logo Design
Location
New York
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Journey to The Crown

The crown rests on those whose journey begins within.
We were ecstatic when Raising Hope approached us with this task to develop the identity of their new organization. After hearing their vision, we considered the naming of the brand and how to create a symbol that would reflect their organization.

Journey to The Crown

The crown rests on those whose journey begins within.
We were ecstatic when Raising Hope approached us with this task to develop the identity of their new organization. After hearing their vision, we considered the naming of the brand and how to create a symbol that would reflect their organization.

Client

Raising Hope

Services

Corporate Identity

Project Type

Logo Design

Location

New York

Share

Design ideation and concepts
Beginning with the typeface, womanhood and the idea of moving forward served as the basis our design.
J2C Symbol
The symbol had to be striking, whimsical and colorful. These design intents can be seen in the slight roundness at the tip of each character, the slight skew of the characters, the encasing box and the bold colors that represent each division.
J2C Symbol
The symbol had to be striking, whimsical and colorful. These design intents can be seen in the slight roundness at the tip of each character, the slight skew of the characters, the encasing box and the bold colors that represent each division.
Design iteration
The “2” had to be implemented in the final design of the symbol as a way of shortening the name. Raising Hope was ecstatic about this design concept. This is the power of naming and branding when creating a symbol that reflects an organization's vision.
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Final design + logotypes
As an extension of the organization's vision to become inclusive in the future, the new symbol used various colors to denote the many divisions that will be incorporated.
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