Client
Gaemit
Services
Corporate Identity System
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Project Type
Brand Messaging
Location
New York
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Gaemit
This case study focuses on the importance of branding in architecture beginning with the creation of identity systems for the company Gaemit Studios. We began our study with the logo creation and carrying out this concept into the architecture (branded space). Designed as a prototype for the new lobby entrance, this interstice façade study utilizes architecture renders to visualize and explore the design system of curtainwalls. Grounding our ideas through visual software like 3ds Max, Vray and a series of working sketches, we aimed to create an experience that celebrates the exterior wall and creates an inside-to-outside. The experience is through the folding of the curtain wall framing system.
Gaemit
This case study focuses on the importance of branding in architecture beginning with the creation of identity systems for the company Gaemit Studios. We began our study with the logo creation and carrying out this concept into the architecture (branded space). Designed as a prototype for the new lobby entrance, this interstice façade study utilizes architecture renders to visualize and explore the design system of curtainwalls. Grounding our ideas through visual software like 3ds Max, Vray and a series of working sketches, we aimed to create an experience that celebrates the exterior wall and creates an inside-to-outside. The experience is through the folding of the curtain wall framing system.
Client
Gaemit
Services
Corporate Identity System
Print Ads
Project Type
Brand Messaging
Location
New York